Luca de Meo led Renault through a significant turnaround, from a €7.3billion loss to a €4.26billion operating profit by introducing a ‘Renaulution’ with new models and revitalizing the Alpine sub-brand. However, with De Meo leaving for Kering, the future of Renault’s transformation remains uncertain. De Meo stood out for his ability to blend passion for great products with financial acumen, focusing on creating “GFC” – great fucking cars. Under Carlos Ghosn, Renault prioritized cost-cutting, leading to a bland product lineup, and subsequent leadership struggles. De Meo’s experience at Fiat and Volkswagen, including reviving the Fiat 500, shaped his approach at Renault, where he revived the iconic 5 supermini as an electric car. Transitioning to Kering poses challenges for Renault’s continued progress, particularly in sustaining the momentum of the ‘Renaulution’ without De Meo’s leadership.
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